Prepared for Raj & Sia · Apex Football Academy
36 pieces, shot during Sia's August prep program. Built on what your own account already proved works, not a guess. Here's the data, the plan, and the slate for pre-production.
See The DataPre-production working session · Jul 17, 2026
Your Own Numbers
Scraped your last 80 reels. Median sits at 727 views, mean 1.8K. But 15 reels beat 2x median, and the top of the board isn't close — the winners are 20 to 44x the median.
| Views | vs Median | The Reel |
|---|---|---|
| 32.4K | 44.5x | "Traditional club soccer is great, but sometimes your child needs more" |
| 23.8K | 32.8x | "If your coach sounds like the one on the left, you're in the wrong environment" — good coach vs bad coach split |
| 14.5K | 19.9x | "Want your kid to be more expressive and actually use skill moves in a real game" |
| 6.2K | 8.6x | "The attitude of the coach dictates the energy of the session" |
| 4.7K | 6.5x | "Most players shoot. Elite players choose." |
| 3.1K | 4.3x | "Just smash the ball as hard as you can" — bad training vs good training |
The Niche
62 reels across the youth-soccer training niche (@beastmodesoccer, @progressivesoccer + collabs), last 90 days. The signal matches your own outliers almost exactly.
Highest engagement rate in the niche (4.42%) and 2 of the top 3 reels overall. Directly maps to your "club soccer isn't enough" vein.
beastmodesoccer's "work that looks busy, films well, and changes nothing in the game" hit 7.9K. It's the same contrarian angle as your bad-training reel, just from a different door.
"Three touches. Three finishes. No hesitation." (9.5K) is narrated drill footage with standards language — not silent B-roll.
27 reels use "Comment SOCCER for 5 free guides." Worth wiring one Apex reel to LeadPace as a trial-session gate.
The thesis: contrarian parent-education myth-busts + good-vs-bad comparisons, fronted by Sia's coaching philosophy — the exact vein your own account already found, and the same one winning across the niche.
The Plan
Three formats, shot during the August prep program. Each one validated against what you just saw — honestly, including where the data pushes back.
AI-cloned Sia, split-screen, playing both roles in a good-vs-bad dialogue. Megafon builds and covers the tooling.
Strongly validatedThis is your #2 all-time outlier (23.8K, 32.8x median) turned into a repeatable format — and it's the exact "comparison" structure the niche's training-theatre content rewards.
Sia direct-to-camera: contrarian myth-busts and coaching-philosophy explainers.
Strongest validationEvery mega-outlier on your account is this format. It's also what Raj and Sia already said converts, and it's the niche's single highest-engagement format (Myth Bust, 4.42%).
Game footage, drills, school-program spotlights — more football on screen, as Sia's wanted.
Brand play, not a virality playSilent highlight/recap content is your weakest performer historically (0.7–1.3x median). We're keeping this bucket because Sia wants more football shown and it builds trust with parents — but every piece gets a Sia voiceover or on-screen philosophy line so it inherits the winning format instead of competing with it.
Starting Slate
A starting point for today's session — add, veto, reorder. Several are direct sequels to reels that already proved themselves.
Locking Today
Aug 11 & 13, 2–7pm, during Sia's prep program. Optional B-roll day Jul 21.
Add, veto, reorder. Flag anything Sia won't say on camera.
Confirm the AI-clone format for the 12 comparison pieces — Megafon handles the tooling.
One showcase or talking-head piece wired to a LeadPace/ManyChat keyword for trial-session requests.
Start the A2P clock today — it's the longest pole for the September launch.